Passing the Sniff Test By Roger Dooley If you are going to introduce a product that incorporates fragrance or has a sent, don’t just assume that “Spring Mist” or “Tooled Leather” will be fine – test a number of alternatives on real consumers to see if one outperforms the rest.
Archive for September 27th, 2008
Don’t Be a Stinker – Test Your Product
Posted in Marketing News, tagged smell marketing on September 27, 2008 | Leave a Comment »
Building Brand Via Video
Posted in Client News, Internet Marketing, tagged Brass Balls Bobbers, Custom Motorcycle Videos, Video Marketing on September 27, 2008 | 1 Comment »
BikePros Taps the YouTube Platform BikerPros produces video to assist our clients in building their brand and driving traffic to their site. In our research we have found that as long as the video is posted we see: Daily video views Traffic to client site Your Watching Brass Balls Bobbers’ Military Bobber Vidcast The following [...]
Video Marketing
Posted in Internet Marketing, tagged Video Marketing on September 27, 2008 | Leave a Comment »
Top 10 Reasons To Use Video The top 10 reasons to use video to market your organization boils down to increasing top line revenue. Video is one of the most persuasive mediums available today and when implemented correctly it will pay dividends. 1. Drive site traffic 2. Increase depth of visit 3. Enhance user experience [...]
MySpace and Facebook: Pros and Cons
Posted in Internet Marketing, tagged Facebook, MySpace on September 27, 2008 | Leave a Comment »
While advertising on social networking sites, MySpace and Facebook in particular, has become more commonplace, that doesn’t mean marketers have the medium figured out. JupiterResearch Report A recent report from New York-based market research firm JupiterResearch examines the pros and cons, as well as some misconceptions, of advertising on these two sites.
On Air: Robin Hartfiel
Posted in Industry Buzz, tagged Robin Hartfiel, V-Twin Business Podcast on September 27, 2008 | 1 Comment »
Robin Hartfiel, Editor of V-Twin News, talks about the state of the Powersports economy for September 2008. He just returned from the Yamaha Dealer Show and offers insight into what the dealers are experiencing. On Air Now Checkout his podcast at V-Twin Business Podcast.
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