5 Ball Racing Leathers is a powersports brand created by a consortium of firms to produce a value-based apparel line that is specifically designed for riders of cruisers, bobbers and choppers.
Biker Pros is engaged to handle promotions, press releases, media relations and social media.
After evaluating the objectives of 5 Ball Racing Leathers, we developed a series of promotions that increases brand awareness as well as assisting in selling product through the channel.
The J&P Cycles Promotion – Biker Pros is producing a custom bike build that will be utilized in a year-long J&P Cycles promotion where the motorcycle and riding apparel will be given away at J&P’s open house in 2015.
Biker Pros selected the participating partners and specified the diorama for the promotion. The riding apparel is fitted on a manikin. Throughout the season enthusiasts will win the apparel at each rally and motorcycle event. The 5 Ball Racing Leathers’ Jack Shirt 5/8 Sleeve Club will be awarded during each round.
Our projected exposure with the J&P campaign is:
- 500,000 motorcycle enthusiasts
- Exposure at 15 national and regional events
- 1,000,000+ online impressions from our media partners, manufacturers and social media posts
The Ultimate Builder Promotion – In addition, Biker Pros is executing a promotion with the International Motorcycle Shows where a 5-Ball Racing Leathers’ Jack Shirt 5/8 Sleeve Club is awarded as the People’s Choice award at the Ultimate Builder Custom Bike Show.
Our projected exposure with the Ultimate Builder Custom Bike Show campaign is:
- 3,000 motorcycle builders and custom bike owners over 11 regional events
- A marketing database of 24,000 motorcycle enthusiasts
- 500,000+ online impressions from our media partners, manufacturers and social media posts
Building the Customer Database – Biker Pros is implementing a campaign to create a marketing database of the 5 Ball Racing Leathers’ customers. Once the product is sold into distribution it is difficult to identify the customer.
Our approach is to create a hangtag for the garments that will drive the consumer to the firm’s social media page to register for a drawing. Each week a premium will be awarded and the winner will be highlighted on all media platforms.
Consider a Biker Pros Campaign – If your firm is looking to increase your brand awareness, lead generation and sales then connect with Biker Pros today.