Publish Date: Feb 18, 2014 Source: DealerNews STURGIS, S.D. – Nearly half of the visitors to the annual Sturgis rally are women, according to a survey conducted at the 2013 rally. Other results of the survey are less surprising. Most survey respondents are over 40, own a home and have an annual household income of… Read more »
February 7, 2014 – Powersports Business – Dave McMahon As the V-Twin Expo embarks on its 14th edition in 2014 in Cincinnati, the two-day, industry-only trade show in February is taking steps forward with both dealer registrations and exhibit space.
Learning takes energy, an open mind and tools 16 young girls from a group they named Courage take part in tearing down and rebuilding a motorcycle as part of a journey to heal their brokenness. Many faces; different color eyes, hair, skin and smiles get busy working to remove the front fork, front tire and… Read more »
February 2014 – Robin Bradley, Editor-In-Chief Congratulations to everybody at Easyriders Events and Reaction Management (their show contractor) for delivery of this year’s 13th annual V-Twin Expo at Cincinnati, Ohio, on February 8th and 9th.
What are the requirements to promote your business in the age of the Internet and Social Media? What are the 6 critical areas that you need to focus on? We have them right here. Lack of Positive Reviews. If your customers are not providing positive reviews online about you or your firm then trouble is brewing…. Read more »
Helping with Horsepower™, the 20-week classroom bike build system for disadvantaged youths, named Biker Pros as public relations and social media agency of record to bring its brand communication campaigns and education system to media, consumers and the Powersports industry.
Business Update: Washington, DC was an exceptional show. We had no less than 7 new custom bikes that made their debut at the J&P Ultimate Builder Custom Bike Show. Early reports indicate that builders found the show good for business and a significant number of leads were created. Attendance was up on Saturday and Sunday…. Read more »
Women motorcyclists happier than those who don’t ride: study – Source Dealer News Publish Date: December 27, 2013 MILWAUKEE, Wis. – A study commissioned by Harley-Davidson says that women who ride their own motorcycles are happier than women who don’t ride. The study, conducted by Kelton, interviewed 1,013 adult female riders and 1,016 adult female… Read more »
Shooting Video is Half the Battle Mike and Steve Garwood own and operate Garwood Custom Cycles in Lexington, NC, the largest used sport bike dealer in NC. We were engaged by Garwood to shoot compelling video of high-performance exhaust systems on their custom bikes to assist the firm in selling more product. There are myriad… Read more »
The SOCAL edition of the Ultimate Builder Custom Bike Show featured a distinct Hollywood theme with Batman and Cat Woman-styled vehicles delighting the crowd. Forty custom sleds and over $1,000,000+ were on display. Enthusiasts were treated with some of the most outstanding designs and creativity seen on the circuit to date. Ultimate Builder MOD Harley… Read more »