Social Media Program
Our command of the media elements allows us to provide you with a competitive advantage in your marketplace.
Facebook is the current front runner of social media interaction with 1.3 billion active users, each spending an average of 18 minutes per visit. Since the average user is connected to 80 businesses and events, it is becoming increasingly important to maintain a market share in this particular web-presence. Although advertising purchased through Facebook is available, the effectiveness of the promotions and ads purchased does not compare to posts and content catered towards the goals of your business. This is due to personal endorsements through your customs, and genuine interaction with the people interested in your business.
Instagram, the picture-media sharing behemoth, has become particularly popular in the motorcycle industry for sharing visuals and designs. Although only released in 2010, Instagram has become a pillar of social media, and has had 66% growth year-over-year. With over 150 million active users, Instagram wields a captive audience, with 70% or users logging in daily and 35% using the app multiple times a day.
With about a billion active users looking for up-to-the-minute content, Twitter is designed for reaching the masses for instantaneous updates. Twitter sees 36 million unique visitors each month, with it’s highest level of penetration in the United States.
Twitter is more then a digital post-it note, and is a practical tool for small business development. A follower of a business on Twitter is 72% more likely to make a purchase than one that does not follow. Twitter also pairs well with visuals, and tweets paired with a picture yield five times a higher level of engagement. Twitter is an ideal medium for micro-blogging, posting appearances while on the road, and other off-the-cuff opportunities for interaction with potential customers.
Consumers are 1.81 times more likely to purchase a product after viewing a video about the product. In addition to this, video is shared 1200% more than links and text posts combined. In fact, over 700 videos are shared on Twitter every minute. In terms of video’s strength when it comes to SEO compliance, or “searchability,” video can increase a company’s chance of appearing on the first page of Google 53 times than a business page that does not have video.
In a 2014 video marketing report conducted by Regalix, a market research provider, found that 78% of marketers were currently using video to “aid customers in their purchasing journey.” The type of video used was also found to be significant:
“To win customers’ loyalty, marketers use case studies (43%), user testimonials (30%) at-event videos (25%), documentaries (25%) and presentations (25%).” Regalix 2014.