The Smoke Out Rally is about Choppas
It is about builders, from professional builders to those bloody-knuckled guys (and ladies) burning the midnight oil in an unheated shed to build a chopper they can call their own. Chops of all makes are featured, American, British, Metric, everything. The event is about riders, cross-town to cross-country in a rainstorm.
Edge, Promoter of the Smoke Out Rally, engaged Biker Pros to:
- Increase ticket sales
- Increase brand awareness
Our first order of business was to consolidate the data from disparate programs and create a marketing database. In quick succession we updated the website, implemented a social media strategy and produced a sales incentive campaign.
Our social media platform includes:
The results of the effort delivered:
- 20% increase in event ticket sales
- 100%+ increase in Facebook likes