Survey Says: Women make up 44% of Sturgis

Women Make Up 44%

Publish Date: Feb 18, 2014 Source: DealerNews STURGIS, S.D. – Nearly half of the visitors to the annual Sturgis rally are women, according to a survey conducted at the 2013 rally. Other results of the survey are less surprising. Most survey respondents are over 40, own a home and have an annual household income of… Read more »

A Helping With HorsePower Story

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Learning takes energy, an open mind and tools 16 young girls from a group they named Courage take part in tearing down and rebuilding a motorcycle as part of a journey to heal their brokenness. Many faces; different color eyes, hair, skin and smiles get busy working to remove the front fork, front tire and… Read more »

Robin Bradley Comments on V-Twin Expo

The Industry Picture

February 2014 – Robin Bradley, Editor-In-Chief Congratulations to everybody at Easyriders Events and Reaction Management (their show contractor) for delivery of this year’s 13th annual V-Twin Expo at Cincinnati, Ohio, on February 8th and 9th.

Outstanding Results @ Ultimate Builder in DC


Business Update: Washington, DC was an exceptional show. We had no less than 7 new custom bikes that made their debut at the J&P Ultimate Builder Custom Bike Show. Early reports indicate that builders found the show good for business and a significant number of leads were created. Attendance was up on Saturday and Sunday…. Read more »

Women are Happier on a Motorcycle

Trophy Girls @ the CCustom Bike Awards

Women motorcyclists happier than those who don’t ride: study – Source Dealer News Publish Date: December 27, 2013 MILWAUKEE, Wis. – A study commissioned by Harley-Davidson says that women who ride their own motorcycles are happier than women who don’t ride. The study, conducted by Kelton, interviewed 1,013 adult female riders and 1,016 adult female… Read more »

Ultimate Builder Results: 2013 Long Beach


The SOCAL edition of the Ultimate Builder Custom Bike Show featured a distinct Hollywood theme with Batman and Cat Woman-styled vehicles delighting the crowd. Forty custom sleds and over $1,000,000+ were on display. Enthusiasts were treated with some of the most outstanding designs and creativity seen on the circuit to date. Ultimate Builder MOD Harley… Read more »

Atlanta Update: 2013 Ultimate Builder Custom Bike Show


Ultimate Builder From ‘Busas to Harleys, high-end custom paint was the theme of the show. Enthusiasts were treated with some of the most outstanding designs and creativity seen on the circuit. The J&P Ultimate Builder Custom Bike Show rolled into inclement weather for the Atlanta edition of the show. Even so, hearty enthusiasts made their… Read more »

2013 Ultimate Builder: NORCAL Edition

Kick off of the 2013 season

The 2013-14 Ultimate Builder Custom Bike Show series kicked off at the San Mateo County EventCenter with an eclectic and diverse group of custom sleds. Choppers, bobbers, sport bikes, pro street and restorations were all shined and polished for the tens of thousands of enthusiasts that streamed into the show. At each show you never… Read more »

Daytona Biketoberfest Report Card for 2013


Daytona Biketoberfest – Sunshine and Blue Skies Reports are coming in from Daytona Biketoberfest that the attendance numbers from the event are still depressed. Traffic has been down since 2004. The Daytona area that is receiving the majority of the rolling traffic are the traditional biker areas on Main Street, Beach Street, Daytona 500 racetrack,… Read more »