Christopher Hosford
Facebook Inc. this month took its biggest step yet in monetizing its operations and offering marketers dramatically new ways to reach their audiences.
On March 1, the social giant debuted Premium on Facebook, an upgraded advertising option designed to extend the distribution of ads and ensure a greater number of impressions. It also rolled out Offers, a new option enabling companies to post daily deals, and Timeline for business pages, which revamps the way a company’s Facebook page is displayed.
“We’re reshaping our relationships with customers,” said Sheryl Sandberg, Facebook COO, adding Facebook wants to “make marketing social.”
“Principles that apply to people apply also to brands,” she said. “You have a voice; express yourselves.”
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