If you are going to introduce a product that incorporates fragrance or has a sent, don’t just assume that “Spring Mist” or “Tooled Leather” will be fine – test a number of alternatives on real consumers to see if one outperforms the rest.
The top 10 reasons to use video to market your organization boils down to increasing top line revenue. Video is one of the most persuasive mediums available today and when implemented correctly it will pay dividends.
1. Drive site traffic
2. Increase depth of visit
3. Enhance user experience
4. Boost conversion and ROI
5. Turn customers into salespeople
6. Stand out from the competition
7. Encourage viral marketing
8. Let users contribute content
9. Track message effectiveness
10. Harness the power of this emerging media
We work with our clients to increase their name recognition, improve their website performance and positively affect their sales. Call us @ 919-383-0500 to see what we can do for you.
While advertising on social networking sites, MySpace and Facebook in particular, has become more commonplace, that doesn’t mean marketers have the medium figured out. JupiterResearch Report
A recent report from New York-based market research firm JupiterResearch examines the pros and cons, as well as some misconceptions, of advertising on these two sites.
Robin Hartfiel, Editor of V-Twin News, talks about the state of the Powersports economy for September 2008. He just returned from the Yamaha Dealer Show and offers insight into what the dealers are experiencing.
BikerPros just completed the 2009 Saddlemen Website. Their line of seats, luggage, gel pads and accessories has a new home at www.Saddlemen.com.
The all-new website displays Saddlemen’s complete product line-up, with detailed photos, features and pricing. Items are now searchable by product categories and visitors can also look up their specific bike model to see all the products made for it.
Marketing eco-friendly products isn’t as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto industry.