Client: Bikernet Action: Working on copy to enhance click through rates. Details: Bikernet has new silver rings. The sales trigger that we are using is exclusivity. What we want is for enthusiasts to click on the link and go into the e-commerce store. Challenges: Photography… We need to improve the quality.
Online Copy – Test #1
BLACK MARKET SILVER RINGS
Because it is such a large piece of silver, it really makes a statement and is very exclusive. It’s probably a lot like your bike, it a conversation piece wherever you go. The ring has a sano-look and the silver gleams.
Biker Pros is talking with Olmax Fabrication LLC. about assisting them in introducing their new production trike. We provided a press release to introduce our service and get to know the firm.
Olmax Fabrication LLC., the manufacturer of the SS Trike, introduces the production version of their trike at the 2009 AMD Official World Championship of Custom Bike Building located at Champions Park in Sturgis, SD. The SS Trike resembles the classic “Big Wheel” Chopper-style design that we all rode as a kid, which is sure to put a smile on your face no matter how old of a kid you are.
July 26, 2009, Oklahoma City, OK – Darwin Motorcycles, manufacturer of the Brass Balls Choppers & Bobbers, announced today that Leroy Thompson will market all of their parts and accessories through Darwin Motorcycles’ parts distribution service as well as create a signature line of parts for the new 2010 Brass Balls 69 Chopper, which will be revealed in Sturgis at the AMD World Championships.
The featured signature line of Leroy Thompson parts designed for the Brass Balls 69 Chopper will also be available as optional equipment on the company’s Digger, Retro Chopper and Classic Bobber line of motorbikes and will be offered individually.
Darwin Motorcycles will handle all wholesale and retail sales for the entire line of Leroy Thompson products, which includes wheels, risers, grips, pegs, frames, rollers, gas & oil caps.
Sneak a peek- 69 Chopper – Brass Balls Bobbers is building a new motobike called the 59 Chopper. It’s got the good stuff… Baker, S&S, D&D, Crime Scene Choppers… the list goes on and on…
1. Start with a Powerdercoat Frame
2. Add Some Drivetrain
Building The New Custom Bike
BBB has added the S&S and Baker Drivetrain to the build. At Brass Balls Bobbers they are showing the build up of their 69 Chopper for the 2009 Sturgis rally. Each day they are adding to the bike build at brassballsbobbers.com.
Details: 3″ up 1″ out 36 degrees rake… It looks choppa, but will handle great!
Debut: The 69 Chopper will be hitting the road at the 2009 Sturgis.
THE COMPANY LOWERS FULL-YEAR SHIPMENT PLANS AND PROVIDES RESTRUCTURING UPDATE
Earnings Drop Reflects Impact of Lower Shipments, One-Time Reclassification of Finance Receivables and Goodwill Write-Off Related to HDFS – Decline in Retail Motorcycle Sales Prompts Shipment Reduction, Additional Workforce Reduction
MILWAUKEE, July 16, 2009 — Harley-Davidson, Inc. (NYSE:HOG) reported decreased revenue, net income and diluted earnings per share for the second quarter of 2009 compared to the year-ago period.
Net income of $19.8 million and diluted earnings per share of $0.08 were primarily affected by the planned 27.6 percent reduction in motorcycle shipments compared to the year-ago period and by two non-cash charges related to HDFS: a $72.7 million credit loss provision for a one-time reclassification of motorcycle loan receivables; and a one-time $28.4 million charge to write off the total goodwill associated with HDFS.
Rick Marler of Wire-Plus builds state-of-the-art electronics for motorcycle applications.
For example, there new digital DOT compliant digital speedo provides a cornucopia of information to the rider… features include speedometer, tach, trip, odometer, all indicator light functions and new flat panel construction that measures 2.5” round with all electronics onboard. (No external brain box.) More videos and podcasts at Bikernet Studio.
Heading out to the MotoGP race and the Indy Mile in late August? Then meet a legend, Chris Carr, at the Southside Harley-Davidson Dealership Friday, August 28, 2009. D&D Performance Enterprises is sponsoring an autograph signing with the champ.
Festivities start at 4PM to 7PM. Southside Harley-Davidson is located at 4930 Southport Crossing Place, Indianapolis, IN 46237 317-885-5180. More information at the dealership.
Food, live music and a vintage race bike display will round out the show. Check August 28, 2009 on your calendar… don’t miss it!
She poured three inches of straight bourbon over the ice in her glass. She swallowed the three inches and refilled the glass.
“Not so fast,” I said. “You’ll get sick.”
“I want it fast and hard,” she said. She drank the refill fast and poured again. The she kicked off her high-heeled pumps. She put down the bottle and pulled off her cotton dress and half slip. She staggered over to the window and sat on the sill.
She killed another drink and then tossed her long blond hair over her shoulder and shot me a backward glance, flashing the most evil smile since Eve grinned at Adam with the apple in her teeth.
“Come her,” she said. “Come here and kiss me…” Mmmmm… “More,” she hissed. “Much more.”
Note: We are going to go in a new direction with our online editorial at Bikernet and Cycle Source Magazine. We are using pulp fiction prose linked to 1 or 2 noir-style photographs. Our copy incorporates dialog that you would find in Hollywood crime dramas, which revolve around “Sex. Violence. Money.” The copy will be stylized along the great hardboiled detective writers including Dashiell Hammett, Raymond Chandler and John D. MacDonald.
– Jeffrey Najar, Partner