By SETH GODIN
It’s natural to seek reassurance. Most of us want to believe that the choices we make will work out, that everything will be okay.
Artists and those that launch the untested, the new and the emotional (and I’d put marketers into all of these categories) wrestle with this need all the time. How can we proceed knowing that there’s a good chance that our actions will fail, that things might get worse, that everything won’t end up okay? In search of solace, we seek reassurance. Continue reading “No, Everything is Not Going to be Okay”
Several big-name newspapers, magazines, and blogs teamed with Plastic Logic on Thursday to support its effort to establish its new e-reader, called Que, as the first such device for business professionals. Barnes & Noble will carry the Que in its stores.
… Excerpts from the Brier Dudley and Microsoft blogs
Plastic Logic’s Que electronic reader is billed as a “paperless briefcase” aimed at executives and business travelers. Segmentation of the electronic book market has begun in earnest with the arrival of the Que, a reader aimed at executives and business travelers.