Prices for new Harley-Davidson motorcycles are improving

Publish date: May 29, 2012
By: Holly J. Wagner

Prices for new Harley-Davidson motorcycles are improving, partly as a result of lower inventories and higher demand, according to an analyst’s report.

Demand in the second quarter of this year is up 4 percent to 5 percent on the heels of a 25 percent demand increase in first quarter, brought on by early spring weather, according to Baird Equity Research analyst Craig Kennison. The Baird report is based on a survey of 40 Harley dealers nationwide.
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