6 Steps to Sell More Powersports Online

Influencing Buying Decisions

Influencing Online Sales

The majority of our clients are looking to turn browsers into buyers, inquiries into leads and readers into email subscribers.

We assist them in meeting their objectives by utilizing techniques that influence buying decisions.

Continue reading “6 Steps to Sell More Powersports Online”

Special Report: ‘Sons of Anarchy’ Revived the Motorcycle Business & Saved Harley


The Hollywood Reporter – In a time before the economic meltdown, motorcycle sales, especially for Harley-Davidson, were booming. After the collapse, sales have only started to pick up again within the past two years (at nowhere near pre-2008 levels, however). Sons of Anarchy co-star Mark Boone Jr. (Bobby) seems to think he and his fellow cast members are the reason. Continue reading “Special Report: ‘Sons of Anarchy’ Revived the Motorcycle Business & Saved Harley”

Survey Says: Women make up 44% of Sturgis

Women Make Up 44%
Women Make Up 44%
Publish Date: Feb 18, 2014
Source: DealerNews

STURGIS, S.D. – Nearly half of the visitors to the annual Sturgis rally are women, according to a survey conducted at the 2013 rally.

Other results of the survey are less surprising. Most survey respondents are over 40, own a home and have an annual household income of more than $75,000.

Continue reading “Survey Says: Women make up 44% of Sturgis”

Manufacturers & Distributors upbeat @ V-Twin Expo

CaptureFebruary 7, 2014 – Powersports Business – Dave McMahon

As the V-Twin Expo embarks on its 14th edition in 2014 in Cincinnati, the two-day, industry-only trade show in February is taking steps forward with both dealer registrations and exhibit space. Continue reading “Manufacturers & Distributors upbeat @ V-Twin Expo”

A Helping With HorsePower Story

Laura Klock providing instruction
Laura Klock providing instruction

Learning takes energy, an open mind and tools

16 young girls from a group they named Courage take part in tearing down and rebuilding a motorcycle as part of a journey to heal their brokenness.

Many faces; different color eyes, hair, skin and smiles get busy working to remove the front fork, front tire and exhaust of a motorcycle that will soon be transformed into their own work of art.

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Robin Bradley Comments on V-Twin Expo

The Industry Picture
The Industry Picture

February 2014 – Robin Bradley, Editor-In-Chief

Congratulations to everybody at Easyriders Events and Reaction Management (their show contractor) for delivery of this year’s 13th annual V-Twin Expo at Cincinnati, Ohio, on February 8th and 9th. Continue reading “Robin Bradley Comments on V-Twin Expo”