Combing Product Placement with Daytona Bike Week

Working Aerostitch Apparel
Working Aerostitch Apparel
Edge Reports on Aerostitch Apparel

The Epic Ride to the Beach

In the latest edition of Daytona Bike Week, Biker Pros had projects with Iron Trader News, Harley-Davidson, Atomic Dice Studio Arts, The Smoke Out and Aerostitch.

Bob Kay and I worked the rally and then wrapped up the effort by writing a series of articles that featured our clients by using product placement technique.

Product placement is a type of advertising where a company’s products are integrated directly into a story line. Continue reading “Combing Product Placement with Daytona Bike Week”