Powersports industry veteran Mo Murray has been named Brand Director for Advanstar’s Powersports Group, which includes Dealernews, Dealer Expo, the American V-Twin Dealer Show and the Progressive International Motorcycle Shows.
Murray will be responsible for product and content development for Dealer Expo, the motorcycle shows, and Dealernews-branded properties, said Danny Phillips, Advanstar executive vice president. Murray will be based at Advanstar’s headquarters offices in Santa Monica, Calif.
Murray previously was general manager of Yamaha’s Customer Support Group, and senior vice president-brand development at Global MotorSport Group.
“As a lifelong powersports enthusiast and having spent my career in this industry, I am very excited to join the Advanstar team at this time,” Murray said. “As our industry recovers from a very challenging few years, the needs of its retailers, wholesalers and manufacturers are rapidly evolving to address new opportunities and deliver new customers. Advanstar is poised to lead this evolution, and I am proud to be given this opportunity to help shape the next great growth period in the powersports industry.”
Dealernews content director Mary Slepicka will report directly to Murray. The Dealernews editorial team is headed by Slepicka, who works out of the Chicago area, and national sales manager Angela Gibbs in Western Illinois. Dennis Johnson, Beth (Silva) Demont, Cynthia Furey, Jeanne Paloma, Bruce Steever, Mike Vaughan and longtime columnist Eric Anderson are based in Southern California. Holly Wagner and veteran columnist Dave Koshollek are in Arizona, Arlo Redwine is in the greater Kansas City area, and Joe Delmont works from Minneapolis-St. Paul. Contributors Rod Stuckey and Tory Hornsby of Dealership University are based in the Atlanta area, and Rick Fairless is in Dallas, Texas.
“The Dealernews editorial team spans the markets we cover, from West Coast to East Coast and from Minnesota to Florida. This is the largest, strongest and most strategically placed B2B editorial staff in the industry,” said Slepicka. “We look forward to working with Mo as we continue to expand the Dealernews and Top 100 brands.”
Anyone wishing to contact the editors and/or columnists can do so at email@example.com. Murray can be reached at 310-857-7500.