Audi buys Ducati … time to celebrate

Audi has purchased Ducati Motorcycles. Not Volkswagen Group (Audi’s parent) , but Audi, which is a subsidiary of Volkswagen Group. It seems a very good fit. It’s early days and the announcement has just been made, but as a fan of motorcycles in general and Ducati in particular, we’rew all running around here like rats with a gold tooth in reaction to the announcement.

Audi has the enthusiast spirit in its DNA to appreciate the magic of the Ducati Brand and empower it. It will ensure the resources are there to enable the brand to prosper. The Supervisory Boards of AUDI AG and Volkswagen AG approved the acquisition today in Hamburg. Hang in there Valentino, the cavalry are coming.

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