6 Steps to Sell More Powersports Online

Influencing Online Sales The majority of our clients are looking to turn browsers into buyers, inquiries into leads and readers into email subscribers. We assist them in meeting their objectives by utilizing techniques that influence buying decisions.

Survey Says: Women make up 44% of Sturgis

Publish Date: Feb 18, 2014 Source: DealerNews STURGIS, S.D. – Nearly half of the visitors to the annual Sturgis rally are women, according to a survey conducted at the 2013 rally. Other results of the survey are less surprising. Most survey respondents are over 40, own a home and have an annual household income of… Read more »

Manufacturers & Distributors upbeat @ V-Twin Expo

February 7, 2014 – Powersports Business – Dave McMahon As the V-Twin Expo embarks on its 14th edition in 2014 in Cincinnati, the two-day, industry-only trade show in February is taking steps forward with both dealer registrations and exhibit space.

A Helping With HorsePower Story

Learning takes energy, an open mind and tools 16 young girls from a group they named Courage take part in tearing down and rebuilding a motorcycle as part of a journey to heal their brokenness. Many faces; different color eyes, hair, skin and smiles get busy working to remove the front fork, front tire and… Read more »

Robin Bradley Comments on V-Twin Expo

February 2014 – Robin Bradley, Editor-In-Chief Congratulations to everybody at Easyriders Events and Reaction Management (their show contractor) for delivery of this year’s 13th annual V-Twin Expo at Cincinnati, Ohio, on February 8th and 9th.

Outstanding Results @ Ultimate Builder in DC

Business Update: Washington, DC was an exceptional show. We had no less than 7 new custom bikes that made their debut at the J&P Ultimate Builder Custom Bike Show. Early reports indicate that builders found the show good for business and a significant number of leads were created. Attendance was up on Saturday and Sunday…. Read more »

Women are Happier on a Motorcycle

Women motorcyclists happier than those who don’t ride: study – Source Dealer News Publish Date: December 27, 2013 MILWAUKEE, Wis. – A study commissioned by Harley-Davidson says that women who ride their own motorcycles are happier than women who don’t ride. The study, conducted by Kelton, interviewed 1,013 adult female riders and 1,016 adult female… Read more »