Custom Bikes Roll with Ridewright Wheels

RIDEWRIGHT WHEELS KEEPS CUSTOM BIKES ROLLING
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Bikernet Article
By Jeff Najar

Over the past three years our team at Biker Pros has produced over 35 custom bike shows. We seen 1000+ custom bikes from Los Angles to Daytona, and we noticed a major critical custom bike element, the wheels. Over and over a dominating competitive factor in a custom show are wheels and one brand consistently turns up at the top of the winners’ list, Ridewright Wheels.

In 1999 Sam Wakim founded Ridewright Wheels. He got started in the business when he was looking for a set of wheels for his bike and stopped in at Roadwing to evaluate their selection. He talked with management and then, bada-bing, bada-boom, he was consulting for the company. A short time later when the parent firm decided to sell, he bought the wheel business.

Ridewright is known for their spoke wheels. They also have a growing reputation for billet wheels. Back in 2007 the firm bought the machines and dies from Boyd Coddington Wheels and now has a growing range of billet wheel designs, and the capabilities to color code any wheel to the motorcycle, just like the spoke wheels. They are available online in the wheel builder program.
– See more at: http://www.bikernet.com/pages/RIDEWRIGHT_WHEELS_KEEPS_CUSTOM_BIKES_ROLLING_.aspx#sthash.yHBz2lon.dpuf

Finish the Ridewright Wheels article.

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Biker Pros Completes CustomBikeShows.com

Biker Pros Produces the Custom Bike Show
Click here for the Custom Bike Show

Biker Pros has completed the Custom Bike Shows’ website located at www.custombikeshows.com. It is a multi-site that allows up to five sites to nest under the primary custombikeshows url.

Objective:

Create one location that allows enthusiasts to signup for multiple custom bike shows from across the country with any devise.

Design Criteria:

The information design provides access to key data with just a few keystrokes. The site itself will collapse or expand based on the type of equipment that is used; smaller for smartphones and larger for computers. The design criteria includes:

    [1] Easily connect to social media
    [2] Accessible by smart phones and tablets
    [2] An ability to update the sites using word processing-style tools

The url, custombikeshows.com, was selected because it is descriptive and allows multiple show promoters to promote the site without showing bias to other events.

Increasing the “Number of People Saw Post” on Facebook

INCREASING THE “NUMBER OF PEOPLE SAW POST”
Impact “Number of People Saw Post”
At Biker Pros we develop campaigns that increase sales and builds brand awareness. Most recently we delivered an increase in sales of 67% through an email, Facebook and blog campaign over the same timeframe as the previous year.

Working the “Number of People Saw Post” on Facebook

In our work on Facebook, it became apparent that the right combination of words, links and images drastically improved views. The following images were targeted for the Smoke Out Rally with the number of views listed below. The surprizing information is the interest in b&w historic & cool photographs.

3 2 1
5,675 people saw this post 2,420 people saw this post 18,296 people saw this post

Facebook has algorithms in place that decide what content should be highlighted in a user’s news feed. To make the algorithm work for you, incorporate these 3 tips.

Facebook Number of People Saw Post Tip #1 – Avoid posting links as links. Instead, upload a large-sized photo and put the original link in the description of the picture.

Facebook Number of People Saw Post Tip #2 – It’s a good idea to put the link at the beginning of a photo’s description as Facebook will only display the first 3 lines of the description in the news feed.

Facebook Number of People Saw Post Tip #3 – Keep track of what images people respond to. Test, test, test.

Biker Pros Develops a Campaign for XPress Lid

SmartCup, Inc. engaged Biker Pros to develop an online and print ad campaign for their participation in the Giveaway Chopper Sweepstakes. The campaign is designed to leverage program sponsors with enthusiasts by promoting their participation in Cycle Source Magazine and Bikernet.com. Biker Pros is utilizing print, RSS feeds, social media, blogs and newsletters for the program.

The Process

Biker Pros goes through a formalized design process to create and execute an ad campaign. The following is the initial print comp and the finalized ad.

XPress Lid Ad
Initial Comp
The Giveaway Chopper Final Ad
The Giveaway Chopper Final Ad
We begin by meeting with the stake holders & understanding their objectives. Our creative team comes together to create an effective campaign to meeting their marketing objectives.

Continue reading “Biker Pros Develops a Campaign for XPress Lid”

Calling All Harley Dealers: Independents & Otherwise

AMD World Championship of Custom Bike Building
AMD World Championship of Custom Bike Building

All authorized Harley-Davidson dealerships as well as independent custom shops and builders are invited to enter the Modified Harley-Davidson class (indeed the FreeStyle and Performance Custom classes as well) at the AMD World Championship of Custom Bike Building to show their local riding community and the whole world what they can offer and achieve for their customers.

The mission is to promote customization best practice and standards, and to show riders of stock or near-stock Harley-Davidsons (late-model or otherwise) that stunning custom work does not need to be the exclusive preserve of ground-up/aftermarket v-twin builders.

Hit the link for more details on the AMD Championship.

A Picture is Worth A Thousand Words

Running on the Salt
Running on the Salt

Something Special

I love this pic… It’s at Bonneville and it has two universal interests… Speed & Sex.

It’s what makes the marketing world go around. It captures your imagination and allows you to create your own story. The racer, the girl, the machine… what’s going on? Also, you wonder if she is shading herself until you see the shadow.

We found the picture over at Sideburn Magazine. It’s seems that GQ Italy liked it too.

Roy Critchlow got in touch a few weeks ago to say he had some great shots of his friend Shinya Kimura racing at Bonneville on a Harley he built for a customer. He asked if I knew anyone who’d run a story. It turns out Michele at GQ Italy loves the photos as much as I did and the story is in the magazine.

So at Biker Pros we are constantly looking for images that solicites an emotion to help tell stories about our client’s products and services.