SmartCup, Inc. engaged Biker Pros to develop an online and print ad campaign for their participation in the Giveaway Chopper Sweepstakes. The campaign is designed to leverage program sponsors with enthusiasts by promoting their participation in Cycle Source Magazine and Bikernet.com. Biker Pros is utilizing print, RSS feeds, social media, blogs and newsletters for the program.
Biker Pros goes through a formalized design process to create and execute an ad campaign. The following is the initial print comp and the finalized ad.
We begin by meeting with the stake holders & understanding their objectives.
Our creative team comes together to create an effective campaign to meeting their marketing objectives.
The 2012 Harley-Davidson Ride-In Show in Daytona Beach had a great turnout. Harley closed Beach Street for the day and over 120 motorcycles showed up for the event. A sea of enthusiasts kept the show area jammed. We caught up with Willie G to get his views on custom bikes.
2012 Daytona Harley Davidson Ride in Bike Show – Bill Davidson, Vice President of Core Customer Marketing and great-grandson of company co-founder, William A. Davidson, is the Vice President of the Harley-Davidson Museum and Factory Tours.
Daytona Beach Bike Week, the “World’s Largest Motorcycle Event” attracts more than 500,000 bike enthusiasts from all over the world for a raucous 10 days of motorcycle shows, exhibits, live concerts, races at the Daytona International Speedway and, last but certainly not least, partying and Bike Shows on Main and Beach streets.
Gary Mauer from Kustoms Inc. is building the oil tank for the XPress lid Giveaway Chopper. He starts from scratch and within a few hours he has the makings of a oil bag. Kustoms Inc. and Chop Docs are building the chop that will be given away at Las Vegas Bikefest. The giveaway chopper is a celebration of Cycle Source’s 15 years in business. www.bikerpros.com is producing the build of the chopper. Continue reading “XPress Lid Chopper… Pictures From The Oil Tank Build”
Bikernet/Cycle Source 15th Anniversary Subscription Sweeps Bike Build, Sponsored by XPress Lids You Could Win this Bike, this Year–a Complete One-Off Custom Built Chop
By Bandit, with images by Prince Najar
That’s right. You can enter by filling out the coupon, subscribing to Bandit’s Cantina on Bikernet, or to the Cycle Source Magazine. With a Crazy Horse 100-inch engine, and a frame from Texas Bike Works this build is already flying together.
We speak with Kerry Graeber, brand director for Advanstar, on the V-Twin market, launching an event and why it makes sense to party on Saturday night.
DEALERNEWS: The American V-Twin Dealer Show was announced last July. But how much preparation was made beforehand?
GRAEBER: The plans to launch the American V-Twin Dealer Show were under development for many months prior to the actual announcement. Our research indicated that there was strong industry interest in combining a V-Twin-focused event with Dealer Expo, and when we began our conversations with key companies, we received enthusiastic support. Continue reading “Kerry Graeber, Brand Director for Advanstar: On the V-Twin market”
Biker Pros is producing the Giveaway Chopper program for Bikernet.com and Cycle Source Magazine. We are bringing in suppliers from across the country to help with the build. Gary Maurer of Kustoms Inc. and Ron Harris from Chop Docs will be fabricating the bike. The chopper will be given away at Las Vegas Bikefest in 2012. The yellow chopper pictured here contains a few design cues that will be employed by the giveaway chopper.
At Biker Pros we utilize Animoto to create slideshow/videos to assist in telling a story about our client’s products and services. We use the videos on websites, online magazines, Facebook and post them on our YouTube channel at digitalbiker.
When creating a new video, the system prompts you to choose short or full-length video options. After you select video type, you source your images from your computer, or retrieve from Facebook, Flickr, etc.
Movie length depends on the tempo of your music selection. A 12-15 image set creates a 30 second video. The spotlight button lets you choose images you want to feature, and the text button lets you add a slide with two lines of text. Continue reading “Rock Star Videos: Creating Excitement”