Industry meeting @ Cincinnati

Special Report From K. Ball of Bikernet Issue: Aftermarket motorcycle support group Meeting: V-Twin Expo Irvine, California, December 16, 2008: Keith R. Ball, President of met with Tim Buche, President of the MIC, Grady Phieffer, GH Marketing and Ted Sands of Performance Machine regarding the viability of an aftermarket motorcycle support group. Recently during… Read more »

New Baker PowerBox Transmission

Baker Transmission has a new tranny called the PowerBox. It looks very cool so we got on the horn with Chad Beherndt, the engineer that designed the smooth shifter, to get the 411 on their latest and greatest. It’s all in Bikernet Studio, don’t miss the interview! Biker Pros produces the show. You can hear… Read more »

Don’t Be a Stinker – Test Your Product

Passing the Sniff Test By Roger Dooley If you are going to introduce a product that incorporates fragrance or has a sent, don’t just assume that “Spring Mist” or “Tooled Leather” will be fine – test a number of alternatives on real consumers to see if one outperforms the rest.

On Air: Robin Hartfiel

Robin Hartfiel, Editor of V-Twin News, talks about the state of the Powersports economy for September 2008. He just returned from the Yamaha Dealer Show and offers insight into what the dealers are experiencing. On Air Now Checkout his podcast at V-Twin Business Podcast.

Lessons In Green Marketing & How To Make Them Work

Marketing eco-friendly products isn’t as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto industry.

MAG Buys Forge-Tec

Motorsport Aftermarket Group, Inc (MAG) has acquired Forge-Tec Motorcycle Wheels and Accessories. Forge-Tec was launched in 2006 to enhance Advanced Metal Technologies’ (AMT) position in the finished motorcycle wheel business. Forge-Tec’s complete product line includes 17 different wheel styles, with matching rotors and pulleys. Forge-Tec supplies a private proprietary program of finished wheels to numerous… Read more »

H-D MDA Contributions Hit 6.7 Million

Harley-Davidson 105th Anniversary fundraising for the Muscular Dystrophy Association reached $6.7 million, surpassing its original $6 million goal for 105th Anniversary fundraising.