Meeting the Hell Cat @ Daytona Bike Week

NOTE: The following article is published at

Hell Cat Pinstriping her Ironhead Sportster @ Willie's Tropical Tattoo
Hell Cat Pinstriping her Ironhead Sportster @ Willie’s Tropical Tattoo
During a late night North Carolina thunderstorm I got a call from Edge, the Promoter of the Smoke Out. He got me just as I was finishing the last dregs of my Jack on the rocks. With Edge, you never know what alley a conversation will take, so I shook my myself like a dog coming out of a rainstorm to get the cobwebs out.

To my surprise he was talking about a Smoke Out 14 video.

I thought it was a good idea especially since he had enlisted Zack Coffman of Choppertown and the Sinners fame. We batted around using a crowd funding site like Kickstarter or Indiegogo to secure funds for the project. A long story short, the Indiegogo project was a total failure even though the Continue reading “Meeting the Hell Cat @ Daytona Bike Week”

SuperTrapp Industries receives Economic Builder Award

SuperTrapp president and owner Kevin Berger accepted the economic development award.
SuperTrapp president and owner Kevin Berger accepted the economic development award.

Source: PowerSports Budiness

WIRE-Net, an association that strengthens manufacturing to create healthy communities and fuel economic growth in northeast Ohio, has presented a Mission Builder Award to Cleveland-based SuperTrapp Industries, Inc.

Since 1990, WIRE-Net has presented Mission Builder Awards to companies that have invested in Northeast Ohio, through plant expansion, job creation, or new business growth. Continue reading “SuperTrapp Industries receives Economic Builder Award”

Just When You Thought They Had Died: OCC Coming Back to the Small Screen

Powertrip-OCC-LogoAs Reported by Dealer News

Calling all Builders…

Pilgrim Studios is looking for a chopper maniac who will serve as Paul Teutul Sr.’s right-hand man on a new television series. Orange County Choppers, based in New York State, will begin production on a new television series for a new network. OCC’s website says the new series will air on CMT.
Continue reading “Just When You Thought They Had Died: OCC Coming Back to the Small Screen”

DIY: Tips for Optimizing Pinterest

It all starts and ends with a photo. The power of Pinterest is all within the images that you use to attract and engage your audience.

Go Big, Go Tall – Taller images and those images containing more “content” tend to get more repins than shorter images. Infographics display well on Pinterest and are an eye catching. In addition, images that show before and after tend to do well on Pinterest.

Manage Copy between 100 and Continue reading “DIY: Tips for Optimizing Pinterest”

On the Throttle: David Mann’s Popular Ghost Rider

By Jeff Najar

David Mann's was a collaboration with Bandit
David Mann’s Ghost Rider was a collaboration with Bandit
David “Dave” Mann (September 10, 1940 – September 11, 2004) was a California graphic artist whose paintings celebrated biker culture, and choppers.

Called “the biker world’s artist-in-residence,” his images are ubiquitous in biker clubhouses and garages, on motorcycle gas tanks, tattoos, and on t-shirts and other memorabilia associated with biker culture.

Choppers have been built based on the bikes first imagined in a David Mann painting.

Back in the day…
David Mann stopped in to chat with Continue reading “On the Throttle: David Mann’s Popular Ghost Rider”

Latest Marketing Tool: Made in USA


Over 80% of Americans are willing to pay more for Made-in-USA products

Small manufacturers, craftsmen and retailers are marketing the “Made in USA” tag to score points with consumers for employing stateside, says Margarita Mendoza, founder of the Made in America Movement, a lobbying organization for small manufacturers.

It’s working: Over 80% of Americans are willing to pay more for Made-in-USA products, 93% of whom say it’s because they want to keep jobs in the USA, according to a survey released in November by Boston Consulting Group. In ultra-partisan times, it’s one of the few issues both Democrats and Republicans agree on.

When considering similar products made in the U.S. vs. China, the average American is willing to pay up to 60% more for U.S.-made wooden baby toys, 30% more for U.S.-made mobile phones and 19% more for U.S.-made gas ranges, the survey says.
Continue reading “Latest Marketing Tool: Made in USA”

FYI: Pinterest Stats are Exceptional

Pinterest is driving more traffic to retail web sites
Pinterest is driving more traffic to retail web sites
Pinterest, the social media property, is driving more traffic to retail web sites
The Pinterest Stats – Shoppers head to e-commerce sites via the Pin Board

The up-and-coming social network is driving more traffic to retail web sites, and those shoppers buy more than most, says digital marketing firm Monetate. The firm’s first quarter e-commerce study also highlights another source of valuable online customers: military personnel.

More shoppers are coming to e-commerce sites viaPinterest than was the case last year, and they spend more per order than consumers coming from other social networks. And e-retailers might want to market more to U.S. military members. Continue reading “FYI: Pinterest Stats are Exceptional”

Steampunk Custom Motorcycles

Steampunk Seduction

Steampunk Custom Motorcycles Update

A Steampunk inspired motorcycle is an exciting artistic endeavor. They are a combination of vintage, retro and rolling art.

Copper Mike’s Steampunk


Very few custom motorcycles have had a lasting impression like the custom Steampunk motorcycle from Copper Mike. His Steampunk features many antique copper industrial gauges, hand-built brass fittings and an old fire extinguisher. The metal has been hand-hammered and a delight to see.

Click here for the article.

Tony Prust’s El Matador

Steampunk Triumph Custom Motorcycle

This Triumph T120 Bonneville is the personal ride of Tony Prust; it’s a more ‘traditional’ look than many of his sleds coming from Analog motorcycles. “El Matador” was a two year labor of love for Prust and is built with Steampunk influences.

Click here for Tony Prust’s El Matador article.

Rafik Kaissi’s Steampunk Custom Scooter

Rafik Kaissi Steampunk

Rafik Kaissi, of  built this Steampunk-inspired motorcycle. The resulting look of  this is bike is a conflation of futurist cyber punk and post-modern steampunk industrial art.

Click here for the article about the Steampunk motorcycle.

A Selection of Steampunk Custom Motorcycles

Custom Steampunk motorcycle goes mainsteam. The custom Steampunk sleds always draw a crowd at our Ultimate Builder Custom Bike Shows. They often incorporate a significant amount of brass, copper and the use of gears and cogs and has a high-tech, yet vintage look. Some of these custom Steampunk bikes have gained prominent followings in and out of the Steampunk movement.

More Steampunk Explaination

Steampunk is a sub-genre of science fiction that typically features steam-powered machinery, especially in a setting inspired by industrialized Western civilization during the 19th century. Therefore, steampunk works are often set in an alternate history of the 19th century’s British Victorian era or American “Wild West”, in a post-apocalyptic future during which steam power has regained mainstream use, or in a fantasy world that similarly employs steam power.

Steampunk also refers to any of the artistic styles, clothing fashions, or subcultures, that have developed from the aesthetics of steampunk fiction, Victorian-era fiction, and films from the mid-20th century.[2] Various modern utilitarian objects have been modded by individual artisans into a pseudo-Victorian mechanical “steampunk” style, and a number of visual and musical artists have been described as steampunk.

In general, the category includes any recent science fiction that takes place in a recognizable historical period (sometimes an alternate history version of an actual historical period) in which the Industrial Revolution has already begun, but electricity is not yet widespread.[citation needed] It places an emphasis on steam- or spring-propelled gadgets. The most common historical steampunk settings are the Victorian and Edwardian eras, though some in this “Victorian steampunk” category can go as early as the beginning of the Industrial Revolution.

Steampunk Gains Momentum

In 2013, IBM predicted, based on an analysis of more than a half million public posts on message boards, blogs, social media sites and news sources, “that ‘steampunk,’ a sub-genre inspired by the clothing, technology and social mores of Victorian society, will be a major trend to bubble up and take hold of the retail industry.

Monstercraftsman Adds Jillian Rossi to their Smoke Out 14 Line Up

jillian Heads to Smoke Out 14
jillian Heads to Smoke Out 14
Pinstriping @ Smoke Out 14

Jillian Rossi is providing pin striping seminars at the Monstercraftsman booth during the Smoke Out 14 Rally on Friday and Saturday, June 21 and 22, 2013.

If you want to know how a professional pinstriper creates the look that we are all interested in, then make sure you attend the Smoke Out Rally.

Jillian will showcase the basic strokes and demonstrate them in complete detail. She will show you the techniques to produce steady straight lines along with rotating the brush in curves and much more.

“We are excited to bring Jillian to the Rock and introduce her to the Smoke Out Rally,” explained Greg “Edge” Scheuer, the Smoke Out Rally Grand Poobah. “Our Chopper Jockeys really are going to enjoy seeing how to stripe up a tank.”

Continue reading “Monstercraftsman Adds Jillian Rossi to their Smoke Out 14 Line Up”

Article for – Garage Coffee’s Road Rage in Nashville

Garage Coffee Company Nashville
Biker Pros Commentary – Routinely we are engaged to write stories for our clients as part of a larger campaign to assist them in positioning their products, increasing brand awareness and improving lead generation. Listed below is the first draft of an article that will be posted in It currently has typos and it will go through copy editing and editorial review before it makes it online.

Garage Coffee Builds Man Cave In Nashville & Sells Cups of Road Rage

Late last January during a blizzard on a Sunday night in New York City I met Rob Camardo  during the Ultimate Builder Custom Bike Show while he was promoting his Garage Leathers’ saddlebags. I was talking with him about becoming a sponsor of the Smoke Out Rally, the Choppafest of the East Coast, and while I was looking at his premium-grade American-made saddlebags, a pound of his Road Rage Coffee rolled across the floor of his booth.

Garage Coffee Builds Man Cave In Nashville & Sells Cups of Road Rage
Garage Coffee is Packaged in an Ultra Cool Retro-looking Bag

His java is packaged in an ultra cool retro-looking bag that smells so good when opened that even Juan Valdez would salivate.  Since that night Rob and I have kept in touch and recently I called him and was surprised to find him in Nashville, TN working on his next venture, the Garage Coffee Company Nashville coffee shop.

So who starts a business in this economic environment?  I still haven’t figured it out but it could be a gonzo caffeinated-addled serial entrepreneur.  Rob decided to add a retail component to his business and found the perfect place in Nashville. The build-out started in the summer and completed with the first cup of Joe being poured in November.

Because his coffee, Road Rage, is a full favor roast made from a blend of premium beans, it delivers a smooth and rich cup of coffee. Garage coffee is handcrafted in small batches that guarantee freshness in the cup. The espresso drinks have been the rage at the shop selling 5 times more than standard cups of coffee.

Road Rage, is a full favor roast made from a blend of premium beans
Road Rage, is a full favor roast made from a blend of premium beans

Rob found a downtown location for his cafe in a history-rich and antiquated Marathon Motor Works automobile factory. The Marathon was an automobile manufactured from 1911 to 1914 in a block long 2 story building that was constructed in 1881.

The Garage Coffee Company Nashville shop was designed to look like a man cave that has everything you’d want in your garage, including espresso. The walls are adorned by metal signs. A cut down 32 Ford radiator shroud provides the coffee menu.

Steve McQueen playing Daily on the Silent Screen
Steve McQueen playing Daily on the Silent Screen

A digital projector is situated above the counter and projects black and white movies on the far wall. Movie selections include On Any Sunday, any Steve McQueen flick, old Winston Cup races, motorcycle races and any vintage 2 or 4 wheel shows.

Located next to the wall is a motorcycle lift that is doing double duty as a community table that has become a mid-morning perch for locals. Kitty corner to the wall is a 5 foot metal Gulf Oil sign.

Lighting is handled by a row of drop-lights over the counter. When the morning sun hits the wall it illuminates the café in a warm glow due to the rich natural wood ceilings and brick walls. Classic rock provides an audio vibe that is a contrasting note to the county music that’s played nonstop in the city.

The biker community has begun to take notice with bikes showing up on the weekends. In the store, enthusiasts can purchase coffee, t-shirts, mugs and Garage Leathers’ saddlebags.

Anyone seeking a 1997 Heritage Softail Classic?
Anyone seeking a 1997 Heritage Softail Classic?

One reason Rob really enjoys Nashville is because the riding season has been extended much longer than his New Jersey enclave. He has two sleds and one he is putting up on Craigslist to fund a purchase of an antique Garage Coffee Company pickup truck that will be used to promote the business. His bike is a 1997 Heritage Softail. It’s stock with only an upgrade of brown leather saddle and saddlebags as well as a set of ape hangers. It’s a sought after model as the ’57 Chevy powder blue over cream color scheme was only available for that year. And combined with that fact that it has only 2,700 on the odometer, it will make someone a righteous ride.

When you see pictures of the outside of the Garage Coffee Nashville coffee shop you will often see a line of people out front. It’s not because the staff is slow on espresso, it’s because of the antique store called Antique Archaeology (the business at the center of the television series American Pickers) is located right next door. Since Mike Wolf, the star of American Pickers, has signed on to be the spokesperson for Indian Motorcycles, Rob expects to see an influx of new American iron in the not-too distant future.

World Class Espresso Rocking Nashville
World Class Espresso is Rocking Downtown Nashville

One of Rob’s proudest moments at the shoppe came when he had a conversation with a commercial pilot that flies internationally and who has gotten his morning jolt of two shots of espresso from the major cities in Europe. He looked Rob in the eye and said, “You’re espresso is right up there, I like it.”

So if you are passing through Nashville, head toward downtown and just off interstate 65 at 1305 Clinton St. is a little slice of heaven called Garage Coffee Company Nashville. If you are not coming to Nashville anytime soon and want a slice of heaven by the bag, then motor over to and for 12.95 you can have a bag of beans delivered to your door.