Pinterest CASE STUDY

CASE STUDY #CS32163 Social Email Marketing: 256% higher clickthrough rate on tweaked Pinterest promo for nonprofit Companies are starting to dip their toes into Pinterest, a fast-rising social network that focuses on sharing content. Some email marketers are already figuring out what works when promoting their company’s Pinterest pages, and what doesn’t. Pinterest may have… Read more »

Gamification is a fun marketing channel

Gamification is about measuring and motivating. It’s about giving people challenges or missions to accomplish, tracking the progress, giving them status, and giving them reward.”

To improve SEO effectiveness, content is king

Unique and well-written content gives search engine spiders something to index, and supports the search engine’s goal of providing the most relevant results in response to a query.

WSJ – Is the iPhone the Last Camera you Need?

The new iPhone, which comes in black or white, has an Apple A5 processor, the same chip found in the company’s iPad 2 tablet. The new chip can download data twice as fast and can handle graphics seven times faster. Users can also go directly to the camera even when the phone is locked and take a photo within 1.1 seconds. The phone’s battery offers eight hours of 3G talk time, nine hours of Wi-Fi browsing and 10 hours of video.

Sons of Anarchy Finds the Demographic Holy Grail & More

Back in 2008 the FX Networks series “Sons of Anarchy” kicked off. The show depicts a Californian outlaw biker gang and features Charlie Hunnam, Katey Sagal, Ron Perlman, and a huge inventory of black big twin Harley-Davidson motorcycles.

The reason it is on the air is because the FX network has set up shop to deliver programming aimed at young men whom marketers pay a premium to reach. The Sons are a top-rated drama that reaches mostly male viewers with an average age of 38—that is a sweet spot for advertisers.

Custom Motorcycle Builder Update

Foster had just returned from Austin working with Jesse James on the buildoff with the Teutuls. He said the best part was shooting a machine gun and using Paul Jr’s face as the target.

WOMM – Word of Mouth Marketing

Word-of-Mouth Marketing Word-of-Mouth Marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion – oral or written — in which satisfied customers tell other people how much they like a business, product, service, or event. Word-of-mouth is one of the most credible forms of advertising because people who don’t stand to… Read more »