DIY: Tips for Optimizing Pinterest

TIPS FOR OPTIMIZING PINTEREST
TIPS FOR OPTIMIZING PINTEREST
It all starts and ends with a photo. The power of Pinterest is all within the images that you use to attract and engage your audience.

Go Big, Go Tall – Taller images and those images containing more “content” tend to get more repins than shorter images. Infographics display well on Pinterest and are an eye catching. In addition, images that show before and after tend to do well on Pinterest.

Manage Copy between 100 and Continue reading “DIY: Tips for Optimizing Pinterest”

FYI: Pinterest Stats are Exceptional

Pinterest is driving more traffic to retail web sites
Pinterest is driving more traffic to retail web sites
Pinterest, the social media property, is driving more traffic to retail web sites
The Pinterest Stats – Shoppers head to e-commerce sites via the Pin Board

The up-and-coming social network is driving more traffic to retail web sites, and those shoppers buy more than most, says digital marketing firm Monetate. The firm’s first quarter e-commerce study also highlights another source of valuable online customers: military personnel.

More shoppers are coming to e-commerce sites viaPinterest than was the case last year, and they spend more per order than consumers coming from other social networks. And e-retailers might want to market more to U.S. military members. Continue reading “FYI: Pinterest Stats are Exceptional”

FYI: Is Video In Your Future? USA TODAY Thinks So

69 Chopper
George Emmons Najar Shoots Video

By Jefferson Graham, USA TODAY

USA TODAY – If you’re one of the estimated 25,000 small businesses in America, then – whether you realize it or not – video is in your future.

The consumer market for watching online video is huge. About 11 billion videos were shown in September, according to Nielsen Online.

“Whether you’re a hot-dog vendor in Boston or design firm in Santa Fe, you will be producing video for the Web,” says Forrester Research analyst James McQuivey. “Video is how your customers will find you.”

Continue reading “FYI: Is Video In Your Future? USA TODAY Thinks So”