Any sufficiently overheated industry will eventually resemble high school. High school is filled with insecurity, social climbing, backbiting, false friends, faux achievements, high drama and not much content. Much of this insecurity comes from a market that doesn’t make good judgments, that doesn’t understand how to reliably choose between alternatives. So it turns into a popularity contest.
As Tom Hanks reportedly said, “Hollywood is like high school, but with money.”
Or the fashion magazine industry, which is high school but with more makeup.
Add to that the Internet, which is like high school but with a modem.
Or Twitter, which is high school but only 140 characters at a time.
As in high school, the winners are the ones who don’t take it too seriously and understand what they’re trying to accomplish. Get stuck in the never ending drama (worrying about what irrelevant people think) and you’ll never get anything done. The only thing worse than coming in second place in the race for student council president is… winning.
Rick Marler of Wire-Plus builds state-of-the-art electronics for motorcycle applications.
For example, there new digital DOT compliant digital speedo provides a cornucopia of information to the rider… features include speedometer, tach, trip, odometer, all indicator light functions and new flat panel construction that measures 2.5” round with all electronics onboard. (No external brain box.) More videos and podcasts at Bikernet Studio.
The Squirrel all started back in 1908, when Alfred Angas Scott built the first Scott motorcycle, a 333cc water-cooled two-stroke twin.
The allure of this bike starts with the Scott marque itself, which produced motorcycles so far ahead of their time that it’s hard not to label them technological oddities.
By the time the Super Squirrel debuted in 1924, when most motorcycles had heavy air-cooled four-stroke engines and solid forks, the Scott boasted a two-stroke motor, water cooling and telescopic forks.
Editor’s Note: We like racing because racers and the team around them influence buying decisions. Marianne Guarena crews on her boyfriends race team (Shawn Higbee) and is into action sports. Check out her blog here.
This is a fun 52 entry list…
You Know You’re A RoadRacer’s Girlfriend/Fiancé/Wife/Significant other When…
1. You can change out a shock in a racebike.
2. You have picked up their leathers and team shirts from their sponsors, and are now wanting custom leathers of your own.
3. You know what DZUS clips are.
4. You know the AMA rules and guidelines for each class and regularly monitor any last minute supplemental regulations.
5. You actually have been an umbrella girl even though you swore you’d never do it.
If you are going to introduce a product that incorporates fragrance or has a sent, don’t just assume that “Spring Mist” or “Tooled Leather” will be fine – test a number of alternatives on real consumers to see if one outperforms the rest.
Marketing eco-friendly products isn’t as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto industry.