Biker Pros produced an integrated communication plan for American Metric Motorcycle Co. The strategic program includes tactical elements of social media, publicity, email marketing. event management and promotions. The following is a press release that DealerNews picked up. – Jeff Najar, Biker Pros Partner
INDIANAPOLIS, Ind. – Partners Cole Keesling and Jason McCrocklin have launched American Metric Motorcycle Company (AMMC), a metric-focused apparel company with a variety of t-shirts, beanies, work shirts and hoodies.
Keesling and McCrocklin created AMMC to address the metric rider, with a focus on quality and a distinct look for riders who want to celebrate their bike without wearing OEM-branded apparel. The apparel also accommodates metric riders who own more than one brand of motorcycle.
The spring collection highlights the company’s signature graphics, and a lot of the apparel also carries the slogan “Metric Riders United.” Many pieces are made with comfort fabrics and feature fashion-forward designs.
Among the jackets, the men’s Bobber ($112) is made from AMMC’s proprietary Tuff Tech abrasion resistant technology. Its quilted outer shell is polyester with polyfill insulation. The men’s Soichiro ($199) has an H2Xtreme water-resistant and breathable outer shell. It is made of polyester with enough spandex to ensure easy movement. There is a full-length inner storm flap, a detachable hood and a chest pocket with an audio port.
T-shirts and tanks, for both men and women, start at $22 and range up to $37. Button-down work shirts range from $52 to $67. Accessories include hats, headbands, scarves and even ladies underwear.
“Our vision at AMMC is to provide inspired designs and quality apparel for all metric motorcycle riders,” said Keesling. “We started this company because I couldn’t find the styling, quality and consistency [in powersports] apparel products, and now we are delivering killer looks on and off the bike. We want metric riders to ride whatever they like and never have to switch gears.”
Note: Biker Pros provides publicity and event management solutions.