E-Commerce: WordPress Plugin Review

WordPress is Flexible & Easy to Use
At Biker Pros we utilize WordPress for numerous applications. It’s flexible and easy to use.

WordPress allows 3rd party plugins that offer exceptional capabilities. One class of plugins are related to e-commerce. These allow you to sell knowledge products, ship-able products and services.

Shopping Cart Review

Two shopping carts that are easy to use and have significant support behind them are Shopp and Card66.



This is a premium WordPress plugin, previously known as PHPurchase, that provides a shopping cart for selling digital downloads or physical products created. Using this commercial WP plugin, you can effectively turn your WordPress blog into a standalone online ecommerce store.

Cart66 Features:

  • Easy installation
  • Bolt-on e-commerce
  • Management of orders
  • Create promotional discounts
  • Multiple shipping options
  • Set prices per shipping method
  • Set prices per product
  • Set prices per cart amount
  • Sell both physical and digital products
  • Customize storefront appearance
  • Supports multiple payment gateways (PayPal, Authorize.net, etc.)

The Cart66 e-commerce plugin for WordPress can be installed by anyone. It’s easy to use and install. Just about anyone can go from zero to hero and begin selling products in 15 minutes.

The Cart66 shopping cart plugin for WordPress is priced at $89 per single site license to $299 unlimited license. When you buy Cart66 you get access to the members area for a year.

There you will find the support ticket system where you can submit tickets and communicate directly with Cart66 support team and developers.

Cart66 is simple but can lack sophistication. The more flexibility, sku numbers and options that you need, the less likely this will be a solution.

Shopp seamlessly integrates into WordPress. It has the same look and feel from the administration side as well as the online store’s shopping experience. The plugin is flexible, provides multiple tools and allows customization of the e-commerce marketplace.

Shopp Plugin Features:

  • Easy installation
  • Bolt-on e-commerce
  • Email order notifications
  • SEO-optimized product pages
  • RSS feeds for categories
  • Sidebar shopping cart
  • Product search
  • Works with most themes
  • Works with most plugins
  • Product and category shortcodes
  • Digital product sales and management
  • Easily export sales data
  • Streamlined single-page product data entry
  • Handles multiple product images with easy drag-and-drop sorting

The core plugin is priced at $55 per single license and $299 per developer license.

The Shopp plugin requires a $25 add-on fee and allows integration of several payment gateways such as PayPal Express Checkout, Google Checkout, PayPal Website Payments Pro, Authorize.net, FirstData/LinkPoint, HSBC ePayments, eWay Payments, and iDEAL.

Other notable features and benefits include built-in shipping rate calculations (FedEx, UPS, USPS, Canada Post) and a promotional toolset to offer customer discounts, promotional codes, and coupons.

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