Multiple times a month we conduct email marketing campaigns with the objective to increase our client’s sales, leads and brand awareness. This includes newsletters, email blasts, sales promotions and project updates.
Simply put, in order to sell more products, enthusiasts need to open their mail. Improving the e-mail open rate increases the success of the campaigns.
So the question is how do you get people to open your emails? We analyzed the factors in getting a click-to-open versus a click-to-delete result. Continue reading “Increase Revenue: 5 Steps to Improve Email Open Rate”