It all starts and ends with a photo. The power of Pinterest is all within the images that you use to attract and engage your audience.
Go Big, Go Tall – Taller images and those images containing more “content” tend to get more repins than shorter images. Infographics display well on Pinterest and are an eye catching. In addition, images that show before and after tend to do well on Pinterest.
Manage Copy between 100 and 200 Characters – Text drives search. Hashtags provides more focus to your image descriptions. Users can search for content by keywords, hashtags, or categories.
Short captions and descriptions help increase engagement, think headlines. Use words that entice and engage.
Make the image name a part of the search term by including search terms and keywords in your image names. A name like flame-sportster-tank.jpg is better than img-88901.jpg.
DIY Activities that Interest your Audience – Pinterest was built on the notion of DIY projects and recipes. Share as many of your projects as possible with your audience. Find out what motivates your them and use Pinterest to inspire them to take action. Keep your boards clean and organized as you will improve usability for your followers.